Isabella Vranic
About Me
Throughout my time working with global clients like Ferrero and Richemont, I’ve successfully coordinated SEO campaigns, carried out technical audits, and contributed to the overall marketing strategy. My attention to detail, problem-solving skills, and ability to deliver exceptional results will enable me to play a key role in achieving the company's marketing objectives and KPIs.
Work Experience
SEO Consultant
Managing a portfolio of clients (such as Ferrero & Richemont) simultaneously, prioritising tasks effectively and meeting deadlines consistently
Played a key role in boosting Nutella's share of demand by 25%, surpassing expectations and achieving substantial growth
Produced high-quality content to increase website visibility across various industries, including Confectionary (Nutella), Nutrition (Fulfil & Eat Natural) and Luxury Retail (Cartier)
Presented SEO monthly performance reports and strategic recommendations to clients and global partners, effectively communicating complex data in a clear and concise manner
Growth Marketing Assistant
Worked closely with the Head of Growth Marketing and Connected Commerce Lead
Conducted competitor analysis through the Facebook Ads Library to inform paid advertising strategies
Designed high-engagement affiliate email newsletter templates achieving a 15% improvement in conversion rates
Conducted a data capture project to enhance information retrieval resulting in a 20% increase in customer data accuracy
Focused on Google Ads headline creation to increase click-through rate and email link optimisation
Sales Assistant
- Interpersonal communication – addressed customer needs and special requirements with a high level of service
- Worked closely with my team to ensure a high standard was met and service was carried out efficiently
- Maintaining a calm demeanour in a high-volume environment with challenging customers
- Increased monthly sales by 20% through targeted customer engagement strategies
Digital Marketing Assistant
- Controlled the company social media platforms and created content (Instagram, Facebook)
- Designed and managed the company website implementing SEO strategies
Marketing Project Lead
Researched appropriate sales leads, collected a client data base and created lead lists using the programme LinkedIn Navigator for top 50 law firms contributing to a 30% increased in qualified leads
Produced infographics such as a checklist blog and persona tailored for top 50 law firms to be featured on the company website and the automated lead generation which increased engagement by 20%
Used the AIDA principle as a formula for writing 100+ persuasive InMail’s and emails
Used Meet Alfred automation tool to send LinkedIn connection requests
Used Excel and PowerPoint to help create weekly client reports and communicated with the Head of Digital Marketing
Copywriting experience
Education
MSc Digital Marketing (Distinction)
BA Modern Languages with Business (2:1)
Certifications
Technical SEO Course with Bastian Grimm
Fundamentals of Digital Marketing
Analytics for Beginners
Inside LVMH
Python Coding Course
Digital Skills: Digital Marketing Course
Language
English
Spanish
Italian
Swedish
IT Skills
- Milled, Facebook Ads Library
- Canva, Pardot, Google Analytics, LinkedIn Sales Navigator, Socialblade, SEOptimer, Sparkscore,Twitonomy, Semrush, HubSpot, WordPress and SimilarWeb
- Google Colaboratory
- Trello, Miro, Padlet, Zoom, Microsoft Teams and SharePoint for remote working
- WIX Website Design
- Microsoft Office